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Swinton to be renamed Manchester Lions to broaden appeal of club


Swinton Lions have unveiled plans to rebrand as Manchester Lions for the 2020 season.
The Championship club have submitted an application for a change of title although officials insist they will retain their Swinton individuality by maintaining exactly the colours and like the return of the famous’V’ on the blue top.
Swinton state the shift is needed to capitalise on the 2021 World Cup and also to be sure the club’s financial stability by broadening its appeal to a larger audience, together with the City of Manchester Council and Trafford Metropolitan Borough Council.
A statement from the club said:”This decision is definitely not for shareholder gain, however contrary to the authentic requirement to secure a future of their club and also save it from extinction.
“It’s worth noting that the board have rejected many business approaches to merge with different clubs at the immediate ago but these strategies have been rejected because they were speculative and might do nothing to protect the lineage of the Lions as a stand-alone historic club.
“The board firmly feel that there is a substantial opportunity to broaden the appeal of Swinton by becoming THE rugby league team Manchester.”
Swinton, who abandoned their Station Road floor that is older say long-standing plans are unlikely to come to fruition and the club will continue to play with at Heywood Road in Sale.

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